ANALYTICS DIFFERENTIATORS
- Detailed Reporting, Simple Presentation
- Highly Visual, best-in-class reporting that is easy to understand and present.
- Need the spreadsheet of raw data? no problem. just download our 100% transparent spreadsheet for each data set.
- Complete Transparency, Advertise with Confidence
- Reporting on our ENTIRE list of sites and apps we served ads to
- see exactly where your ad served and what content it was next to (see #3)
- Proprietary Ad Screenshot Technology
- Our crawler bot takes a screenshot only when a user sees an ad, not a mockup.
- See where the ad served and what content it was next to
4. “View-Through” Tracking
- Monitor when a person sees your ad, doesn’t click on it, but does go to the website later.
5. Creative Performance Comparison
- Compare the performance of different ad creative to optimize your campaign
6. FREE Digital Lift Case Study (for +90 Day Campaigns)
- Find out exactly how much more likely viewers are to visit your website when they see the ad compared to those that never saw your ad.
- Agencies charge $8000+ on average for these…
TARGETED DISPLAY / GEOFENCING
Product Focus
- Reach yoru best potential customers on the web, across all devices, as they view relevant content on high quality websites
- Advanced geographic, demographic, and behavioral targeting strategis
- Keyword Search Targeting enables you to deliver ads to people who actively searched for or are engaged with online content containing your keywords
- Geofencing: deliver ads to consumers within specific locations, retarget site visitors & ad clicks
- Offline Visits enables you to evaluate the impact your geofencing ads have on real-world visits
- High impact HTML5 available
- 100% transparent reporting to verify and analyze campagn performance
DIGITAL VIDEO / GEOVIDEO
Product Focus
- Video pre-roll advertising reaches your audience adjacent to video content on brand-enhancing websites
- Targeting: audience, contextual and retargeting
- Track all campaign performance metrics, including completion rates
- Keyword Search Targeting enables you to deliver ads to people who actively searched for or are engaged with online content containing your keywords
- GeoVideo: in-stream, pre, mid, and post-roll inventory served to visitors as they visit specific locations
- Offline Visits enables you to evaluate the impact your geofencing ads have on real-world visits
SEARCH ENGING MARKETING (SEM)
WEEKLY OPTIMIZATION TO:
- Win first page results
- Improve page position
- Indentify valuable keywords
- Ensure most effective ads are showing
- Generate more clicks & calls
SOCIAL MEDIA
PRODUCT FOCUS:
- Campaign Tactics: Traffic, Reach or Completions (video views)
- Available cross-tactic retargeting of display or pre-roll audiences
- Retarget page visitors from your website and Facebook page
- Target by location, demographics and known interests
- Image, Video or Carousel ads available
CONNECTED TV (CTV/OTT)
PRODUCT FOCUS:
- CTV definition: content and advertising delivery to an internet connected TV or a TV accessing content via devices such as AppleTV, Google Chromecast, Roku, Amazon Fire and more.
- OTT definition: content and advertising delivered to small screen internet connected
- Expand your message’s reach to cord-cutters or cord-nevers
- Traditionally non-skippable ad environments
- Quality programming and recognizing apps
- 100% transparent reporting to verify and analyze compaign performance
EMAIL:
- Average open rates: 12-18%
- Full creative creation services or just coding services
- Library of templates or provide your own
- Complex, conditional drip campaigns
- 100% inbox delivery through proof of delivery (POD) system
- Average turn-around for counts and targeting recommendations: less than 30 mins
- CAN-SPAM and CASL compliant
- 700+ demographic and psychographic targeting overlays, including B2B
- Matchback & Postal files available
PLATFORM FEATURES
RRN CREATIVE GALLERY:
- Seeing is trust!
- Custom banner creation for your business, made JUST for your campaign
- Creative Creation Services
HTML 5 Creative – Best in Industry:
- Loads faster
- In-banner video
- In-banner map
- Copy variations per location
MEASURE RESULTS WITH ANALYTICS
Digital marketing effectiveness measurement:
- Run your tactic with focused audience targeting
- Begin to see results within hours
- See Micro-conversions: mouse hovers, likes, comments, % of video viewed, pages visited, amount of time on website, follows, email subscriptions
- See Macro-conversions: Sales, clicks, sign-ups, subscriptions, in-store visits
- Test and modify your tactic mid-campaign
- Sort your results:
- Lift study
- Differentiate the results of different tactics and visitor demographics
- Know exactly which tactics were effective and how
