The reason tens of thousands of local businesses just like yours use radio to advertise is very simple: Radio reaches more people, more often, for less money, with more impact, than any other form of local media.
Radio is the dominant out-of-home media in the US, reaching 94% of your local consumers each week. Among the thousands of commercial messages that these consumers are exposed to each day, radio advertising is unique: it reaches consumers when they have little else to distract them. In fact, the engagement levels for radio advertising (the percentage of people who actively pay attention to the ads) is by far the highest of any mass media.
This impact is magnified by the emotional and motivating power of audio. Numerous studies have demonstrated that the connections made through audio messaging have more impact on consumers than either video or print. Because radio listening is extremely habitual, the medium reaches the same consumers with greater average frequency than any other media.
Finally, radio is the most affordable mass-market media available. Compared to the cost of reaching a similar-sized audience with the same frequency, radio advertising costs a fraction of other local media.
We help local businesses of all sizes and every type become known before they are needed. This awareness, as well as compelling calls to action, enable them to win more than their fair share of local spending power. Our local marketing representatives can help you with ideas, and we’re certainly interested in hearing yours. To put the power of radio to work for your business, please email General Manager Jesse Huff at firstname.lastname@example.org and let’s put the power of the Radio Results Network to work for you.
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10 Good Reasons to Advertise on the Radio…
If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results… Radio! Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau).
1) Radio sells with immediacy.
Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day.Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?
2) Radio sells everywhere.
Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.
3) Radio sells with intimacy.
In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice?Radio sells with intimacy.
4) Radio stars in the theatre of the mind.
Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song?With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.
5) Radio escapes advertising’s clutter.
Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads.Radio is the uncluttered medium.
6) Radio is the cost effective medium.
Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down).Radio advertising costs grew less than any other major form of advertising.
7) Reach is nice, but frequency sells.
Newspaper and TV are reach media – they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio. Radio is the reach and frequency medium you can afford.
8) Radio’s targeted advertising sells.
Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves you money.
9) You’re always on the front page with radio.
With radio advertising you are front and center in the listener’s attention span when your ad is on the air. You’re never buried on page 42 and you’re never surrounded by your competitor’s ads. With radio, you are always on the front page.
10) Radio is an active medium in an active society.
Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium. That’s radio!