The widest variety of music on the radio in the Marquette area; a staunch commitment to local causes and concerns; sports coverage of Northern Michigan University hockey, football and men’s and women’s basketball at home and on the road; local personalities with an emphasis on local content; add it all up and you have 100.3 The Point. Years ago when area listeners were young, they were listening to transistor radios under their pillows at night to large-signal AM radio stations like WLS/Chicago and CKLW out of Windsor, Ontario then getting a bit older and listening to legendary album-rock stations and cutting their teeth on Pink Floyd, Led Zeppelin, Bob Seger, Bruce Springsteen, John Mellencamp and the like. And why not? That music is timeless, still enormously popular and emulated by today’s artists across a wide spectrum of musical genres’. That’s what you hear on 100.3 The Point. Targeted at adults 35-64 years old with a male to female ratio of 60/40, the music is harvested from their “lifetime in the rock and roll experience.” There are no other radio stations outside the U.P. that sound like 100.3 The Point as it is custom-designed to fit the unique musical tastes of the U.P. With a sound presentation created by a nationally award-winning broadcaster, The Point’s 100.3’s signal is strong and powerful enough to be easily heard in offices, business and vehicles throughout the region. 100.3 The Point is an excellent choice for a listener who truly enjoys a music library with a vast array of pop and rock music from their past and staying in touch with important events taking place in Marquette and the Upper Peninsula. All told, there is no doubt that 100.3 is the radio station that plays the “soundtrack for the U.P.” and the North Coast of America.